Aside from a few shout-outs during the promotion of Wu-Tang’s 8 Diagrams and a buzz single a few months ago (“You Can’t Stop Me Now”), Digi Snacks has arrived with minimal hype. In a world where music is primarily bought, sold, and promoted through the Internet, Bobby Digital seems ironically out of touch. Ten years, another Bobby Digital album ( Digital Bullet), an official RZA album ( Birth of a Prince), and many liner note promises that The Cure was “coming soon” later and we have yet a third release under the alter-ego nobody thought would last more than one project. 1998’s In Stereo was his actual solo-debut and Bobby Digital was his futuristic pimp alter-ego, created as an avenue for the RZA to get all the hedonistic music out of his system and focus on his enigmatic masterpiece. The Cure was supposed to be the be-all, end-all definitive hip-hop statement from the architect of the Wu-Tang Clan – one of the greatest hip-hop entities ever. In the mid-’90s, an RZA solo album was a long-anticipated pop culture event.
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